CASE STUDIES

Checker's & Rally's Advertising Campaigns Los Angeles | The Forstadt Agency

Checkers & Rally's

As Checkers and Rally’s Social Media partner since 2018, we’ve had the privilege to work on an incredible breadth of work. 

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Known for their Famous Seasoned French Fries, we helped strategize and fully execute the launch of their “52 FryDay’s” campaign where every Friday throughout the year we’d surprise audiences with highly engaging FRY related content.  As an offbeat brand, this activation led to a series of really creative and compelling videos that won over new audiences on TikTok and IG Reels. 

Subsequently, we’ve launched their first-ever commercial music video series “Flavor Beats” and quickly elevated their TikTok channel’s ranking, follower count, and customer engagement by tapping into the platform’s user-generated creative structure. 

Over the past four years we’ve attracted over 5 million new eyeballs and in 2021 Checkers and Rally’s saw record sales.

The People's Choice Awards

In May, 2018 E! Entertainment tapped Adam’s previous employer, Group SJR, to be their strategic and creative agency for the social execution of the People’s Choice Awards.

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E! had recently acquired the awards from CBS and the task was to not only differentiate their voice and elevate the PCA’s social stature, but build a strategic framework for a smooth internal and external process.  

The official re-launch of the PCA’s was a huge success. Within the first 24 hours the PCA website had over 5 million votes; celebrity nominees were retweeting our content and we amassed over 1 billion social impressions and 600K people used our hashtag. 

By the conclusion of the event, the PCA’s had amassed over 5 billion impressions and was the most watched telecast that evening.

The People's Choice Awards | Digital Campaigns Los Angeles
Video Production & Digital Campaigns | The Forstadt Agency

Life of Kylie

While working at his previous agency, Adam led creative and production for Kylie Jenner’s first and only TV show to-date. 

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Adam’s team supported NBC Universal with the social strategy and conceptual development across all social media platforms (Facebook, Instagram, Snapchat, Twitter), and produced short and long-form daily content. 

Along with that, Adam worked directly with Kylie to produce original content including this tongue-in-cheek PSA video, which was featured in AdWeek and was widely shared on Facebook and YouTube. 

Life of Kylie saw 13 million new impressions on Twitter, 322K organic new IG followers, and a 97% completion rate on Snapchat.

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